Bell’s Brewery

Bell’s Brewery is a brewer of craft beers from Kalamazoo, Michigan. As part of a student project, I rebranded the company and 6 of their most popular year-round brews. If you’ve never had a Two-Hearted Ale, you’re missing out.


Bell’s calls their beers ‘brands’. I decided to continue that trend, giving each brew it’s own illustration, spot color & type treatment. The system is unified through a consistent line weight and illustration style, as well as incorporation of the mitten-bell.

Ad & Website

The current Bell’s Brewery website is a mess. I cleaned things up a bit, improving navigation and legibility without sacrificing content.

view another project

Lenny’s Burger

diner-inspired rebranding & web design