Lenny’s Burger

Lenny’s Burger is a burger joint native to Phoenix, Arizona (well, four of them actually). While I am a big fan of their food, their current identity leaves a bad taste in my mouth. I created this speculative rebrand in an attempt to bring some sophistication to their diner-inspired aesthetic.

The logo can be used in a circular holding shape. Not only does this allow the logo to stand out from any background elements, it also evokes the shape of a burger patty, an association that’s cemented by the color palette.



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